Hello, and welcome to Red Letter Creative. I'm Launie Parry, a graphic designer working in Fort Collins, Colorado. My work is clean, organized, and, most importantly, effective. I invite you to take a look.
My work tends to be streamlined and simple in style. I look for clean, concise ways to communicate, with one or two stand-out elements.
I take particular pride in my layouts and work hard to ensure even the most complex content is orderly, easily comprehended, and still great to look at.
Like my other design work, I tend to seek simplicity in logos. A strong logo should anchor the brand so other elements, like images, graphics, and colors, can evolve and adapt. A clean, simple logo makes that evolution possible while still maintaining a strong visual presence.
I love developing the distinctive look and feel that is an important part of creating a brand. Working from key attributes and messaging provided by the client or agency partner, I develop one, two, or three separate sets of materials that each convey the desired attributes in a different visual way.
This “big picture” design process lets clients see what all their materials might look like in advance of the actual production of each piece.
Though the text is greeking and the images are frequently low-resolution placeholders at this stage, these designs allow clients to choose an overall look and feel that speaks to them.